Fabric Love and Indentification

I hope you all are enjoying the weekend!  I'm One Room Challenging all day, then going to a Rangers game tonight.  This is a photo I came across on Pinterest, where else?  There was nothing to identify it as I remember.  It's been sitting in my iPhotos for a while.  I keep seeing it and wondering what this fabric could be.  I think it's pretty, soft, fresh and fun all at the same time.  Does anyone recognize it?  I'd love to know...

Happy Saturday!